Dance studio branding refresh for Korean Traditional Dance in Winnipeg, Canada.
The studio does many performances and concerts throughout the city, for heritage events, Folklorama, etc. The brand identity was developed to bridge the gap between Korean, and Canadian culture while maintaining the traditional elements and origins — inspired by the 70’s retro style, free but disciplined movements, reflecting Sunhee (Sunny)’s fun and bright personality with a modern and clean aesthetic to cater to younger students as well as adults.
brand identity, creative direction, stationery
